Boat hotel iROW builds new business for our customer
It all began with a crazy vision in the minds of the entrepreneur couple. It needed quite a few analyses, negotiations and reports but the end result is truly great: 4 200m2 of brand new hall space rising to over 60 metres in Kolmenkulma Ylöjärvi near Tampere – a true herald for responsible boating and boat storage in the bigger area of Pirkanmaa.
In addition to storage space, Boat Hotel iROW offers a wide variety of maintenance services for boats and motorbikes carried out mainly during their winter storage. Positano designed the iROW website and online shop. The goal was to grow the digital advertising channel into a place for trade and to get a maximum of routine purchasing to take place online in order to save on personnel resources and costs. The longer-term goal is to create an expandable and replicable digital business platform.
Positano also helped in the development and perfecting of the original business idea and produced a brochure for investors. The project included planning the wireframe and functions for the online shop, the user paths, the content and was technically produced and coded together with Doop, the Turku-based digital experts.
Positano also designed the LinkedIn, Facebook and Instagram apps for iROW, which gave the boat hotel’s own personnel a good opportunity to start expanding their followers.
