Services

Positano’s Services

 

  • Brand and competitive situation analysis and positioning: We developed Competitors’ Brand Analysis (CBA) to work for you in situations in which the brand is seeking a new direction – or at least something more solid than gut feeling that your present approach is seen and is worth seeing in the competitive field. CBA really reveals the position of a company, product or service brand in relation to its competitors in a very demonstrative manner. It functions as very effective means to enliven a company’s marcom – excellent, for example, for guiding a successful product launch.
  • Strategic brand definition and brand renewal: We can guide the entire branding project or act as a sparring partner to the company’s marketing department. Our service includes design and realization of the necessary workshop materials.
  • Service productization and service descriptions: Service features and KPI’s, understanding the customers’ decision-making models and positioning: Let us help with all of these.
  • Concept planning: However wild or considered the initial idea, in both cases market entry requires sustainable definitions and instructions to convey the added value of a product or service to the target groups. That’s where our experience can help you.
  • Content production: We produce content for both digital and offline media. Typical projects include reformulating and rewriting a company’s webpages, presenting a new product or service in different media, customer cases, personnel stories as well as company presentations.
  • English copywriting
  • Text writing in Finnish
  • Marcom planning and strategic support: The measures for customer engagement vary between industries. We help you select and adopt the most efficient measures and produce the right marketing materials for the engagement path.
  • Social media management: We take care of our customers’ social media posts on a turnkey basis (including content and the postings themselves).

Your task force

Perhaps you could sometimes benefit from some strategic sparring? Or should you offload certain marketing or communications tasks, put them in the capable hands of a truly experienced professional in the field? Or is it “only” your company’s website that could use a facelift?

We can also help you to launch new service products. Because nobody can afford to miss. You need to get from the red sea to the blue ocean.

For accurately targeted and engaging marketing content you don’t necessarily need to rely on a big advertising agency. And finding the one that’s right for you may be difficult. There are just so many different needs and so many services on offer.

Positano is a task force of experienced marcom professionals. The exact line-up is always based on the needs of the customer project at hand. Let’s not waste any resources: every cent counts.

Competitors’ Brand Analysis

A proven method for efficient differentiation

To proceed wisely, you need to know where you are. In a world where brands are so very significant, our Competitors’ Brand Analysis (CBA) is a great standby. CBA replaces gut feeling with rationally analysed and interpreted information and sets a clear course. It locates the most lucrative image position and shows a new direction.

The analysis is suitable for company, business area, product group and product level projects. Already several leading companies in their fields as well as technology and service companies in the quest for more speed are benefitting from the knowledge and vision CBA provides.

As an efficient positioning method, CBA

  • Defines your brand’s current position
  • Helps recognize new opportunities to differentiate
  • Shows direction and offers ways to nurture your brand – with terminology, naming, content and other creative elements
  • Locates the most attractive image position on the market for your brand